Winline Winner
Regional advertising campaign
As part of the promotional support for the Winline Heroes of the Russian Premier League award, our team created graphics for two campaign videos. The concept is based on an artistic metaphor: in order to win the prestigious trophy, players engage in a tense battle to split a massive stone monolith. This powerful visual image conveys the value of the award and the emotions of sporting rivalry.
Full version, 30 sec
Full-CG Teaser, 15 sec
PREVIZ
We were tasked with creating a dynamic and spectacular video featuring impressive ball flights destroying a monolith. To clearly understand the visual composition and rhythm, we developed a detailed previs, which became a solid foundation for further work. Given the numerous edits and the participation of football players, it was important to build the structure of the video in advance — the previsualization greatly simplified this process and allowed us to prepare effectively for filming.
VFX
One of the key tasks was to create a realistic simulation of the destruction of a stone monolith. Since the video contains many close-ups in slow motion, it was particularly important for us to work out every stage of the effect in detail — from cracks to flying debris.
PROCESS
CREATIVE DIRECTORAlexey Dimkov
EXECUTIVE PRODUCERTimofey Penkov
CHIEF TECHNICAL OFFICERDmitrii Dolgikh
PRODUCERNina Germanenko
ART-DIRECTORDmitrii Gelishvili
DOBRO TEAMSergey Gorozhanzev, Maxim Pashkin, Aslan Dzhantemirov, Maxim Mikhailov, Alexander Koshelenko, Alexander Stanogin, Iuliia Bezieiazykova, Andrey Babaev, Yaroslav Kreylis
SPECIAL THANKS TOAlexey Yakush, Alexey Konovalov, Daniil Lyamin, Dzmitry Kraitsau, Yuryi Korshunov, Kirill Tyufyakov, Vladimir Romanov
IT SUPPORTAlexander Sadkov, Vadim Dobrazhan
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T2 Rate
Regional advertising campaign
